my work
about me
hi, i'm lex.
Effective communication is at the core of all of my passions, and as an INFJ, I am happiest when I can use my creativity to solve problems and connect with people.
So, it's no surprise that I am a Communication and Advertising student at Portland State University, where I also work as a Media & PR assistant in the Department of Communication.
I also love what I do as the Marketing & Creative Assistant for Uncorked Media, which produces the James Beard award-winning podcast, The Four Top, and books by wine expert Katherine Cole, including the upcoming Sparkling Wine Anytime.
With deep empathy and a keen eye for design and detail, my favorite part of any creative project is figuring out how to deliver a message in a manner that helps others see the subject as it desires or deserves to be seen. This is why I also enjoy doing freelance branding, web design, and copywriting in my free time and why I ultimately want to work in Brand Management or Creative Direction.
resume
Marketing & Creative Assistant
Uncorked Media | September 2020 - Present
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Visual content creation and curation, social media strategy and management, graphic/brand design for Sparkling Wine Anytime website, marketing collateral, email newsletter and various product artwork
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Photography, styling and editing for Sparkling Wine Anytime product promotions and brand partnerships
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Increased @sparklingwineanytime Instagram reach by 40%, interactions by 38% and followers by 17% within first month of work
Media & PR Assistant
Portland State University | September 2020 - Present
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​Assists with social media management of news Twitter feed and content management of official university website and Currently newsletter
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Creates workflow spreadsheets, mockups for webpage redesigns and supplemental graphics for news Twitter feed
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Helped develop social media strategy and the creative brief for the university's successful, user-generated #MaskUpViks campaign​
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Interviews members of the university community in order to write and publish articles for university website
Staff Writer
The Bridge, PCC's Student Newspaper | February 2020 - May 2020
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Reported on assigned and pitched stories about campus events and updates
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Performed thorough research on subjects and composed thought-provoking questions for interviews, leading to compelling content and quotes for articles
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Found or captured and edited engaging pictures to supplement article content
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Delivered quality work on tight deadlines
Skills
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Social Media Strategy
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Content Creation, Editing and Management
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Graphic Design
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Web Design
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Product Photography
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Photo Editing
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Copywriting
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Software:
Working knowledge of:​
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Adobe Suite and Canva
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WordPress, Wix and Squarespace
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TweetDeck, Planoly and Mailchimp
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Google Suite and Microsoft Office