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I could tell you my life story but...

you may find these fast facts more entertaining.


I own possibly every kind of planner and notebook known to man, and every time I say I'm "just browsing"in a stationery store, I'm lying.

I've been proudly overdressed and obsessed with playing dress up since 1996.

Exhibit A: Toddler me insisted on wearing something like this to my grandpa's retirement party

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I started going by my nickname (Lex, short for Alexa), paired with my mom's maiden name (Rule), when I was a sixteen-year-old aspiring rockstar who needed a cooler stage name.


I left the Joan Jett haircut behind but took the name with me into new pursuits.

I wear my heart on my face. 

Always have.

I believe the key to happiness is making yourself a continental breakfast every morning.

This is a girl who's happiest when she can use her creativity to solve problems and connect with people—but simply making pretty things is a close third.

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