Camp + King
June 2022 - Present
Clients: Papa Johns, RE/MAX, Four Roses Bourbon, New Business
Develops creative concepts and copy for multi-channel paid and organic social campaigns, consistently achieving KPI’s by skillfully identifying and optimizing social trends while adhering to creative briefs and brand guidelines.
Further demonstrated proficiency in tailoring messaging for various industries, media types and platforms by penning national radio spots, live reads and product packaging copy.
Lead Copywriter & Art Director
FIR NW, PSU's Student Ad Agency
Sep 2021 - June 2022
Clients: Library Taphouse & Kitchen, Bproud, Slurpalicious, Portland State University School of Business
Increased brand awareness for small businesses in Portland, OR by crafting social media campaigns, print ads, taglines and SEO-friendly website copy.
As a student executive team member, played a pivotal role in addressing agency concerns to improve workflow, student success and overall operational efficiency.
Supervised and mentored junior creatives, developing and implementing workshops and trainings to streamline the onboarding process and educate students on creative campaign fundamentals.
Social Media Content Creator
May 2021 - April 2022
Elevated the organization's mission by designing engaging and on-brand content for social media channels, marketing collateral and advertising campaigns.
Led design and art direction for an integrated back to school campaign, playing a key role in surpassing a $12,000 fundraising goal.
Marketing & Creative Assistant
Sep 2020 - June 2022
Led social media management, strategy, visual content creation and curation, copywriting, art direction and design for Sparkling Wine Anytime and The Four Top, a James Beard Award-Winning Podcast
Conducted social media audits and competitor analyses, maximized limited paid social budgets, and spearheaded Instagram giveaways leveraging influencer partnerships to achieve significant growth—doubling followers for two brands in the span of 12 months.
Media & PR Assistant
Portland State University Communications
Sep 2020 - June 2021
Conducted thought-provoking interviews and thorough research to write compelling content for the university's official website.
Managed content for PSU’s news Twitter feed, developing a strategic content calendar and writing clear and concise summaries of relevant articles.
Developed the creative brief for a successful, campus-wide campaign encouraging mask-wearing during COVID-19.
The Bridge, PCC's Student Newspaper
Feb 2020 - May 2020
Reported on assigned and pitched stories about campus events and updates, ranging from play reviews to coverage of the school's response to the pandemic.
Performed thorough research on subjects and composed thought-provoking questions for interviews, leading to compelling content and quotes for articles.
Found or captured and edited engaging pictures to supplement article content.
Delivered quality work on tight deadlines.