Experience
Social Media Editor for The Everymom
The Everygirl Media Group
April 2024 - Present
Copywriter
Camp + King
June 2022 - April 2024
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Clients: Papa Johns, RE/MAX, Four Roses Bourbon, New Business
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Developed creative concepts and copy for multi-channel paid and organic social media campaigns, consistently achieving KPI’s by skillfully identifying and optimizing social trends while adhering to creative briefs and brand guidelines.
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Further demonstrated proficiency in tailoring messaging for various industries, media types and platforms by penning national radio spots, live reads and product packaging copy.
Marketing & Creative Assistant
Uncorked Media
Sep 2020 - June 2022
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Led social media management, strategy, visual content creation and curation, paid social copywriting, art direction and design for Sparkling Wine Anytime and The Four Top, a James Beard Award-Winning Podcast.
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Conducted social media audits and competitor analyses, maximized limited paid social budgets, and spearheaded Instagram giveaways leveraging influencer partnerships to achieve significant growth—doubling followers for two brands in the span of 12 months.
Social Media Content Creator
Portland Backpack
May 2021 - April 2022
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Elevated the organization's mission by designing engaging and on-brand content for social media channels, marketing collateral and advertising campaigns.
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Led design and art direction for an integrated back to school campaign, playing a key role in surpassing a $12,000 fundraising goal.
Lead Copywriter & Art Director
FIR NW, PSU's Student Ad Agency
Sep 2021 - June 2022
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Clients: Library Taphouse & Kitchen, Bproud, Slurpalicious, Portland State University School of Business
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Increased brand awareness for small businesses in Portland, OR by crafting social media campaigns, print ads, taglines and SEO-friendly website copy.
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As a student executive team member, played a pivotal role in addressing agency concerns to improve workflow, student success and overall operational efficiency.
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Supervised and mentored junior creatives, developing and implementing workshops and trainings to streamline the onboarding process and educate students on creative campaign fundamentals.
Media & PR Assistant
Portland State University Communications
Sep 2020 - June 2021
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Conducted thought-provoking interviews and thorough research to write compelling content for the university's official website.
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Managed content for PSU’s news Twitter feed, creating a strategic content calendar, clear and concise summaries of relevant articles and supplementary graphic design templates.
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Developed the creative brief for a successful, campus-wide campaign encouraging mask-wearing during COVID-19.
Staff Writer
The Bridge, PCC's Student Newspaper
Feb 2020 - May 2020
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Reported on assigned and pitched stories about campus events and updates, ranging from play reviews to coverage of the school's response to the pandemic.
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Performed thorough research on subjects and composed thought-provoking questions for interviews, leading to compelling content and quotes for articles.
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Found or captured and edited engaging pictures to supplement article content.
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Delivered quality work on tight deadlines.
Skills
Content Creation
Social Media Management
Concept Development
Creative Strategy
Trend Analysis
Client Presentations
Team Collaboration
Project Management
Graphic & Web Design
Product Styling & Photography
Adobe Suite, CapCut & Canva
Google Suite & Microsoft Office
Hootsuite & Planoly
Asana & Notion
Education
