When you tend to roses, they thrive.
To announce and commemorate Four Roses Bourbon's next chapter in their 135 year-long brand story, we looked back to their roots. We produced a launch video and social content highlighting the new branding while paying homage to their everlasting values: quality bourbon and quality time spent drinking it.
Press: LBB | Ads of the World | Business Journal | Dieline | Go Bourbon | The Bourbon Flight
The mark of a new era.
Drawing a line in the sand on social where past meets present, we kicked off our launch content with a timeline cleanse on Instagram, putting all of the delicious details front and center.
Toasting to more mellow moments.
In the next phase of the launch, we reminded our audience that the newly designed bottles still hold the same mellow taste they know and love to share.
Agency: Camp + King
My Role: Copywriting & Concept Development
Art Director: Tony Wong
Senior Creative: Joey McRobert
3D Artist: Justin Marimon
Editor: Justin Griffin
