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What's red, iconic, and timeless?
Turns out, a lot of American favorites are. But only one of them is ketchup—HEINZ ketchup. For this One Minute Brief challenge to advertise condiments, I wanted to highlight that HEINZ's brand recognition is so strong that you don't even need to show the bottle itself to advertise it.
Spec Work
Copywriting, Art Direction & Design: Lex Rule
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