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Copywriting, Art Direction & Design

For this One Minute Brief challenge to advertise condiments,

I wanted to highlight HEINZ ketchup as the American staple it is, without even

showing the bottle itself. It turns out, there are a bunch of American favorites that are red,

iconic, and timeless, but only one of them is ketchup — HEINZ ketchup.

heinz mock up.png
heinz mock 3.png
heinz mock 3.png
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