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Sometimes, you just gotta play to the crowd.

As a teenage girl, I had an unusual affinity for dad-approved jokes and dad-approved guitars.

So, when One Minute Briefs posed the challenge to advertise anything using puns,

I immediately thought up a (hopefully dad-approved) print campaign for Fender's new releases.

Fender wide

Spec Work

Copywriting, Art Direction & Design: Lex Rule

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