Skippy

(Copywriting, Art Direction & Design)

Skippy is a childhood staple — not just because it's delicious, but because of the memories it shapes.

That's the idea I ran with for this simple One Minute Brief: "Advertise peanut butter."

After the print ad I submitted ended up winning, I decided to turn this idea into an integrated campaign.

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(In-store Photo Booths)

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