Memories in the (sandwich) making
Skippy is a childhood staple — not just because it's delicious, but because of the memories it shapes.
That's the idea I ran with for this simple One Minute Brief: "Advertise peanut butter." After the print ad I submitted ended up winning, I decided to turn this idea into an integrated spec campaign.
(In-store Photo Booths)
Copywriting, Art Direction & Design: Lex Rule