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Show off a bit and Bproud.

Bproud is a Black-owned, mission-driven streetwear brand created by Portland State

University students. Co-Founders, Jospin and Japhety, came to FIR NW for

help in raising brand awareness and reshaping their message.


Originally centered solely on identity, Bproud wanted to expand their narrative to celebrate

all kinds of personal triumphs. By creating a summer campaign and new mission statement, we reminded

their audience that no matter how big or small a victory may seem, they deserve to take pride in it.

bus ad
bproud ig
bproud 1
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bproud website copy

Agency: FIR Northwest

Copywriting, Art Direction & Design: Lex Rule, Felix Coffin
Photography: Harry Melanson-Shaw

Website Copy: Lex Rule, Aaron Sinclair, Brittany Travis

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