my work
 
about me
hi, i'm lex.

Effective communication is at the core of all of my passions, and as an INFJ, I am happiest when I can use my creativity to solve problems and connect with people.

So, it's no surprise that I am a Communication and Advertising student at Portland State University, where I also work as a Media & PR assistant in the Department of Communication.

 

I also love what I do as the Marketing & Creative Assistant for Uncorked Media, which produces the James Beard award-winning podcast, The Four Top, and books by wine expert Katherine Cole, including the upcoming Sparkling Wine Anytime.

With deep empathy and a keen eye for design and detail, my favorite part of any creative project is figuring out how to deliver a message in a manner that helps others see the subject as it desires or deserves to be seen. This is why I also enjoy doing freelance branding, web design, and copywriting in my free time and why I ultimately want to work in Brand Management or Creative Direction. 

 

resume

Marketing & Creative Assistant
Uncorked Media | September 2020 - Present
• Visual content creation and curation, social media strategy and management and graphic/brand design
• Conducts periodic social media audits and creates/presents reports to team in order to maintain and adjust strategy accordingly
• Plans and schedules posts for Instagram and Twitter using content calendars in Google Sheets and Planoly
• Increased @sparklingwineanytime Instagram reach by 40%, interactions by 38% and followers by 17% within first month of work
• Assisted with Sparkling Wine Anytime website and brand redesign to prepare for first product launch
Media & PR Assistant
Portland State University | September 2020 - Present
• Assists with content management of official university website, including but not limited to: archiving and posting news stories, creating and implementing workflow spreadsheets and creating webpage redesign mockups/proposals
• Interviews members of the university community in order to write and publish articles for PSU's news webpage
• Assists with Twitter feed maintenance: conducts social media research/audits and composes and schedules tweets using TweetDeck
Staff Writer
The Bridge, PCC's Student Newspaper | February 2020 - May 2020
• Reported on assigned and pitched stories about campus events and updates
• Performed thorough research on subjects
• Scheduled and conducted interviews via email, over the phone and in-person
• Composed thought-provoking questions for interviews, leading to compelling content and quotes for articles
• Recorded and carefully transcribed interviews to accurately represent events and interviewees
• Wrote, revised and edited work for editorial approval using shared Google docs
• Found or captured and edited engaging pictures to supplement article content
• Maintained consistent and professional communication with fellow staff members and interviewees
• Attended weekly staff meetings via Zoom
• Demonstrated time management skills by delivering quality work on a tight deadline
Skills
Content Creation:
• Working knowledge of Photoshop, Illustrator, InDesign and Premiere Pro; expert in Canva
• Proficient in managing and producing content for all social media platforms
Content Editing:
• Working knowledge of Microsoft Office, Google Suite, WordPress, Squarespace and Wix; 98 wpm typing speed
Education
Portland Community College
General Studies | Associate Degree
Graduated Spring 2020
3.9 Cumulative GPA
Relevant Coursework
• Social Media Marketing
• Intro to Web Graphics
• Mass Communication & Society
• Interpersonal Communication
• Technical & Professional Writing
• Search Engine Optimization
• Principles of HTML & CSS
• Beginning Web Design: WordPress
Portland State University
Communication Studies | Bachelor of Arts
Advertising Management Minor
Expected Graduation 2022
Certifications
Social Media Marketing
Hubspot Academy | Issued August 2020
Fundamentals of Digital Marketing
Google Digital Garage | Issued June 2019
 
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let's create something together.

© 2021 lex rule

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