my work
Art Direction & Graphic Design
Art Direction & Graphic Design

Portland Backpack Nourish to Flourish Campaign

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Copywriting & Graphic Design
Copywriting & Graphic Design

Sparkling Wine Anytime Social Ads

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Art Direction & Graphic Design
Art Direction & Graphic Design

Topo Chico Hard Seltzer (Mock Ad Campaign)

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Product Photography, Styling & Editing
Product Photography, Styling & Editing

Sparkling Wine Anytime

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Instagram Story
Instagram Story

The Four Top (Podcast)

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Web Design
Web Design

Pop's Truffles

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Instagram Carousel Post
Instagram Carousel Post

Sparkling Wine Anytime

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Wine Tasting Flyer
Wine Tasting Flyer
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Packaging Design & Copywriting
Packaging Design & Copywriting

4Real (Fictional Beverage Brand)

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Since I was a kid, all I’ve ever wanted to do is create things. It started with my own imaginary world, where paper castles were inhabited by paper dolls, dressed to the nines in paper clothing.

 

Then, I discovered my knack for writing, and learned how to create other worlds in different mediums. At the age of 12, I taught myself to play guitar and wrote my first song. In high school drama and film classes, I always volunteered to write the script.

 

Later, I took to visual storytelling, and now handle graphic design, visual content creation, and photo styling as the Marketing & Creative Assistant for Uncorked Media, which produces the James Beard award-winning podcast, The Four Top, and books by wine expert Katherine Cole, including the newly released Sparkling Wine Anytime.

As Social Media Specialist for Portland Backpack, I help elevate the nonprofit organization's mission by designing engaging and on-brand visual content for social media channels, marketing collateral, and ad campaigns.

 

It makes sense that I ended up a Communications major. Effective communication is at the core of all of my passions, and I am happiest when I can use my creativity to solve problems and connect with people.

 

With deep empathy and a keen eye for design and detail, my favorite part of any creative project is figuring out how to deliver a message in a manner that helps others see the subject as it desires or deserves to be seen. 

 

This is why I enjoy doing freelance branding, web design, graphic design, and copywriting in my free time and am pursuing a career in Advertising.

 

If you want help bringing that world you have in mind to life, I’m your gal.

about me
Screen Shot 2020-06-22 at 1.38.35 PM.png
hi, i'm lex.
 

resume

Marketing & Creative Assistant
Uncorked Media | Sep 2020 - Present
  • Visual content creation and curation, social media strategy and management, graphic/brand design for Sparkling Wine Anytime website, marketing collateral, email newsletter and various product artwork
  • Photography, styling and editing for Sparkling Wine Anytime product promotions and brand partnerships
  • Increased @sparklingwineanytime Instagram reach by 40%, interactions by 38% and followers by 17% within first month of work
  • Creative assistance for The Four Top, a James Beard Award-Winning, Food & Beverage Podcast
Media & PR Assistant
Portland State University | Sep 2020 - Jun 2021
  • ​Assisted with social media management of news Twitter feed and content management of official university website and Currently newsletter
  • Created workflow spreadsheets, mockups for webpage redesigns and supplemental graphics for news Twitter feed
  • Helped develop social media strategy and the creative brief for the university's successful, user-generated #MaskUpViks campaign​
  • Interviewed members of the university community in order to write and publish articles for university website
Staff Writer
The Bridge, PCC's Student Newspaper | Feb 2020 - May 2020
  • Reported on assigned and pitched stories about campus events and updates
  • Performed thorough research on subjects and composed thought-provoking questions for interviews, leading to compelling content and quotes for articles
  • Found or captured and edited engaging pictures to supplement article content
  • Delivered quality work on tight deadlines
Skills
  • Social Media Strategy
  • Content Creation, Editing and Management
  • Graphic Design
  • Web Design
  • Product Photography and Styling
  • Photo Editing
  • Copywriting
Working knowledge of:
  • Adobe Suite and Canva
  • WordPress, Wix and Squarespace
  • TweetDeck, Planoly and Mailchimp
  • Google Suite and Microsoft Office
Portland State University
Communication Studies | Bachelor of Arts
Advertising Management Minor
Expected Graduation 2022
 
Portland Community College
General Studies | Associate Degree
Graduated Spring 2020
3.9 Cumulative GPA
Education
Certifications
Social Media Marketing
Hubspot Academy | Issued August 2020
Fundamentals of Digital Marketing
Google Digital Garage | Issued June 2019
 
contact me

Thanks for reaching out! I will get back to you ASAP.

let's create something together.