bproud

(Copywriting, Art Direction & Design)

 

bproud is a Black-owned, mission-driven streetwear brand created by Portland State

University students. Co-Founders, Jospin and Japhety, came to FIR NW for

help in raising brand awareness and reshaping their message.

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Originally centered solely on identity, bproud wanted to expand their narrative to celebrate

all kinds of personal triumphs. In creating a social media campaign (in progress) and

new mission statement for bproud, we reminded their audience that no matter

how big or small a victory may seem, they deserve to be proud of it.

bproud web copy mock ipad concrete bg.png

Website Copy

Co-Copywriters: Aaron Sinclair, Brittany Travis