bproud

(Copywriting, Art Direction & Design)

 

bproud is a Black-owned, mission-driven streetwear brand created by Portland State

University students. Co-Founders, Jospin and Japhety, came to FIR NW for

help in raising brand awareness and reshaping their message.


Originally centered solely on identity, bproud wanted to expand their narrative to celebrate

all kinds of personal triumphs. In creating a social media campaign (in progress) and

new mission statement for bproud, we reminded their audience that no matter

how big or small a victory may seem, they deserve to be proud of it.

bproud web copy mock ipad concrete bg.png

Website Copy

Co-Copywriters: Aaron Sinclair, Brittany Travis