(Copywriting, Art Direction & Design)
bproud is a Black-owned, mission-driven streetwear brand created by Portland State
University students. Co-Founders, Jospin and Japhety, came to FIR NW for
help in raising brand awareness and reshaping their message.
Originally centered solely on identity, bproud wanted to expand their narrative to celebrate
all kinds of personal triumphs. In creating a social media campaign (in progress) and
new mission statement for bproud, we reminded their audience that no matter
how big or small a victory may seem, they deserve to be proud of it.
Co-Copywriters: Aaron Sinclair, Brittany Travis