my work
 
about me
hi, i'm lex.

Effective communication is at the core of all of my passions, and as an INFJ, I am happiest when I can use my creativity to solve problems and connect with people.

So, it's no surprise that I am a Communication and Advertising student at Portland State University, where I also work as a Media & PR assistant in the Department of Communication.

 

I also love what I do as the Marketing & Creative Assistant for Uncorked Media, which produces the James Beard award-winning podcast, The Four Top, and books by wine expert Katherine Cole, including the upcoming Sparkling Wine Anytime.

With deep empathy and a keen eye for design and detail, my favorite part of any creative project is figuring out how to deliver a message in a manner that helps others see the subject as it desires or deserves to be seen. This is why I also enjoy doing freelance branding, web design, and copywriting in my free time and why I ultimately want to work in Brand Management or Creative Direction. 

 

resume

Marketing & Creative Assistant
Uncorked Media | September 2020 - Present
  • Visual content creation and curation, social media strategy and management, graphic/brand design for Sparkling Wine Anytime website, marketing collateral, email newsletter and various product artwork
  • Photography, styling and editing for Sparkling Wine Anytime product promotions and brand partnerships
  • Increased @sparklingwineanytime Instagram reach by 40%, interactions by 38% and followers by 17% within first month of work
Media & PR Assistant
Portland State University | September 2020 - Present
  • ​Assists with social media management of news Twitter feed and content management of official university website and Currently newsletter
  • Creates workflow spreadsheets, mockups for webpage redesigns and supplemental graphics for news Twitter feed
  • Helped develop social media strategy and the creative brief for the university's successful, user-generated #MaskUpViks campaign​
  • Interviews members of the university community in order to write and publish articles for university website
Staff Writer
The Bridge, PCC's Student Newspaper | February 2020 - May 2020
  • Reported on assigned and pitched stories about campus events and updates
  • Performed thorough research on subjects and composed thought-provoking questions for interviews, leading to compelling content and quotes for articles
  • Found or captured and edited engaging pictures to supplement article content
  • Delivered quality work on tight deadlines
Skills
  • Social Media Strategy
  • Content Creation, Editing and Management
  • Graphic Design
  • Web Design
  • Product Photography
  • Photo Editing
  • Copywriting
Software:
Working knowledge of:
  • Adobe Suite and Canva
  • WordPress, Wix and Squarespace
  • TweetDeck, Planoly and Mailchimp
  • Google Suite and Microsoft Office
Education
Portland State University
Communication Studies | Bachelor of Arts
Advertising Management Minor
Expected Graduation 2022
 
Portland Community College
General Studies | Associate Degree
Graduated Spring 2020
3.9 Cumulative GPA
Certifications
Social Media Marketing
Hubspot Academy | Issued August 2020
Fundamentals of Digital Marketing
Google Digital Garage | Issued June 2019
 
contact me

let's create something together.

© 2021 lex rule

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  • Instagram
  • Medium
Instagram Story/Reel

Sparkling Wine Anytime